How to Obtain Financing for a Small Business

How to Obtain Financing for a Small Business

Small businesses are the foundation of thriving communities and economies. They often require financial assistance to navigate challenges, expand their operations, or address unexpected expenses. In this comprehensive guide, we’ll explore the various avenues through which small businesses can obtain financing, supporting their growth and…

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Employee Retention Credit Now: Where You Stand and What to Do

Employee Retention Credit Now: Where You Stand and What to Do

The employee retention credit (ERC), a credit created during COVID-19, ended on September 30, 2021 (December 31, 2021, for startups), but it’s still alive. How can that be? The reason: The deadline for submitting refund claims has not expired. Many employers claimed the credit, and a number of these are still pending. But there’s been […]
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3 Ways Customers Can Be on Your Sales Team

3 Ways Customers Can Be on Your Sales Team

The definition of a customer is “one that purchases a commodity or service.” A customer is the party that generates revenue for your business. But in addition to the sales they make, there are other ways a customer can help your business…and at little or no cost to you. Here are 3 ways a customer […]
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Ending the Confusion about Designations Do-Good Companies

Ending the Confusion about Designations Do-Good Companies

Increasingly, you’ll hear about big companies using their profits for social good or to help the environment. Time listed the “best corporations” in 2023; the ranking included sustainability. Among these corporations were Microsoft, Apple, Alphabet (Google), Meta (Facebook), Accenture (in Ireland), Pfizer, and American Express. But you don’t have to be a giant corporation to […]
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How to Develop a Brand Strategy

How to Develop a Brand Strategy

Building a brand strategy for a business helps create cohesion for the marketing strategy, outreach efforts, and overall perception and experience of the business. A brand often consists of a mission statement and values that are communicated through visual, verbal, and other elements to create a unique customer experience of a business. The customer’s experience […]
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